The VIRAL 2-3 sentence hook structure:
POLARIZING CLIFF HANGER
Creditability + Importance
Pay off
Payoff / Value
Provide Actionable Advice. Explain the value you promised in the hook.
If it’s entertaining make it entertaining.
If it’s value make it useful. Value and education should be clear, broad, and easy to impliment
Sudden Ending/Loop
End with a twist or infinite loop back to the beginning of the video to keep viewers guessing.
This sudden ending and infinite loop has been popular to increase watch time as the viewer.
Don’t say “okay guys… that’s all… thanks so much for watching… come back soon…”
They would have scrolled and left at “that’s all”
CTA (Call to Action)
If you want your viewer to take action, either a lead magnet, follow, link click, or buy something. Guide the viewers on what to do next during the last 2-3 sentences of the video.
Keep It Entertaining
Use a good story structure. Highlight your audience’s problems, offer easy steps, and summarize your value at the end. Convey and provoke emotion.
Keep Your Content Basic Broad
Create content that’s applicable to all levels and it fairly broad. Avoid references to past videos or advanced terminology. Advanced people and ideal clients will appreciate hearing the fundamentals.
Chasing Viral Content
If you have fewer than 10k followers, focus on posting daily and keep your content broad with “viral” potential. Your ideal clients will still find you and recognize your services.